Physics of Groove 3
Reimagined the digital experience for a fintech brand seeking trust and sophistication.
Duration
5 months
Year
2025
faster onboarding flow
user sign-up rate
decrease in support tickets
increase in user trust indicators
Categories
Industry
Financial Services
Awards
CSS Design Award
Overview
A bold digital rebrand to match the ambition of a rising fintech disruptor.
Lumen Finance is building tools that make financial wellness accessible to everyone. They approached us to elevate their brand and create a web presence that would resonate with tech-savvy users, investors, and partners alike.
Goals
Create a future-facing brand and website that balances trust with innovation.
Our mission was to design a brand system and website that felt both stable and energetic — embodying Lumen’s mission to light the path to better finances. We implemented clean, confident design patterns and a modular CMS for internal teams to scale content as they grow.
Impact
A scalable digital platform that drives engagement and builds credibility.
Since relaunch, Lumen saw a 54% increase in new account signups and has successfully closed two new partnerships through the site. Their internal team reports smoother content management and brand consistency across channels.
It takes a stellar team to launch great work.
Every project is a collaborative effort. Here are the creatives, strategists, and partners who helped bring this vision to life.
